If you want to generate new business by growing your customer base is important to your business success. However, it can sometimes be very challenging.
We hope if you want success and grow your business and boost revenue you can follow some process which we cover.
1. Need to know your customers Interest
You have to understand your customer’s choice and interest which types of product and services are very essentials for you customers and their needs and develop products and services that meet those needs. You can gain insight into your customers by personalizing your services and encouraging them to provide you with feedback.
2. Offer Customers A great service
Ensure your service is very exclusive and exceptional then other and go the extra mile when you can. Your customers will not only remember great service they will also be more likely to refer other people to you.
3. Nurture existing customers and look for new opportunities
Have strategies in place to nurture existing customers, such as staying in contact with them. You can call them for new offer and new product via an e-newsletter or letting them know about promotional events ahead of time.
At the same time, look for opportunities to get more work and build your customer base. Make sure you find the right balance between nurturing customers and finding new ones.
If you own or operate an Aboriginal business you can also promote your business by taking advantage of a free listing on the Aboriginal Business Directory Western Australia (ABDWA). An increasing number of State Government and private organizations are looking to work with Aboriginal businesses and use the directory to search for relevant suppliers.
4. Social Media Marketing
Social media marketing is a powerful tool to promote your business to potential customers because 90% people using social media and you can find customers from them and gain valuable insight through ‘social listening’. Through social listening you can find out what customers are saying about you, gain insight into their behavior, identify keywords and trends that appeal to your target market and so improve your customer service. Social media can help you to build your business profile and attract new customers. you you have a good reviews on Facebook this is very helpful for you
5. Attend networking events
Invest time to build your networks – it’s not what you know but who you know.
Networking allows you to build relationships with other people and encourage them to refer customers to you through word of mouth.
6. Host event
Hosting your own event can be a great way to get to know your customers and build relationships and also create a customer network. Invite some of your best existing customers and encourage them to bring their friends.
7. Give back to your community
Building brand awareness in your local community is a great way to attract new business. Consider sponsorship or participating in a community event to raise your business profile.
8. Measure what works and refine your approach as you go
You should monitor where your customers are coming from in order to measure whether your marketing activities are successful or not. Don’t be afraid to experiment. Refine your approach if something is not working and focus more time on the activities that achieve the best results.
Most of the customers want to know the product and service reviews before purchase product or service. If any small business have positive google reviews. Customers can easily decide to buy you product or service. It could be the good way to increase customers.
10. Physical Marketing
You can promote your business goal and highlight you product benefit for people physically. It could be posturing create small shop which place are very crowded. you can appoint some salesman for promote your business.